Wild Fork Foods
Revitalizing the mobile app to unify operations and enhance user experience globally.
The Challenge
Wild Fork Foods needed to address the fragmented nature of their country-specific mobile applications (US, Brazil, and Mexico), which were causing operational inefficiencies and inconsistent user experiences. The challenge was to create a unified global app that could streamline operations, improve app stability, and drive increased engagement and market penetration.
The Solution
A strategic roadmap was established to revitalize Wild Fork’s Flutter mobile application, including a targeted short-term and long-term plan for immediate enhancements and long-term success. The effort led to the unification of country-specific apps into a single global application. Collaborating with cross-functional teams, user-centric improvements and agile methodologies were implemented to create a seamless, robust global app. Data-driven insights were leveraged to guide product development and optimization, ensuring alignment with user needs and business goals.
The Results
The unified global app significantly boosted user satisfaction and retention, streamlined operations, and enhanced the global brand presence. The improvements drove increased engagement and market penetration, resulting in a growing user base. The strategic roadmap and targeted plan successfully set the stage for both immediate enhancements and long-term success, ensuring Wild Fork’s mobile application met the needs of users across different regions effectively.